For most business owners, the "tech stack" starts and ends with buying a domain name on GoDaddy or Namecheap. But purchasing the domain is just the digital equivalent of buying a plot of land. It doesn't build the house, connect the water, or set up the postbox.
If your website is the shopfront, your Domain Name System (DNS) and Email Infrastructure are the invisible pipes and wires that keep it functioning. If these aren't configured correctly, your website goes down, or worse—your client emails end up in the Junk folder.
At Custom Coded Websites, we handle the boring but critical infrastructure setup. We ensure your digital identity is secure, verified, and professional.
1. DNS Management: The Internet's Phonebook
When someone types your website address, the DNS tells the browser which server to connect to. It involves complex records (A, CNAME, TXT, MX) that must be precise. One wrong character can knock your entire business offline.
The Managed Solution: We take control of your DNS settings.
- Migration: Moving hosting? We update the "A Records" with zero downtime using strict TTL (Time To Live) management.
- Subdomains: Need portal.yourbusiness.com for a client area? We configure the routing instantly.
- Redundancy: We use enterprise-grade nameservers (like Cloudflare) to ensure your domain resolves fast, anywhere in the world.
2. Professional Email Setup (Google Workspace / Office 365)
Nothing screams "amateur" louder than a business email ending in @gmail.com or @btinternet.com. Conversely, relying on the "free email" provided by cheap web hosts often results in clunky interfaces and lost messages.
The Solution: We do not host email on our web servers (a practice that creates a single point of failure). Instead, we set you up on professional platforms like Google Workspace or Microsoft 365. You get the reliability of Gmail/Outlook, but with your own professional branding (name@yourcompany.com). We handle the migration of your old emails, contacts, and calendars so you don't lose a single thread.
3. The "Deliverability Trinity": SPF, DKIM, DMARC
Have you ever sent a quote to a client, only for them to say, "I never got it" (and you find it in their Spam folder)? This happens because your email lacks a "Digital Passport."
We configure the three pillars of email authentication: SPF (Sender Policy Framework): A list of IP addresses allowed to send email on your behalf. DKIM (DomainKeys Identified Mail): A digital signature attached to every email to prove it hasn't been tampered with. DMARC: A rule that tells receiving servers to reject any email that pretends to be you but isn't.
Configuring these correctly significantly reduces the chance of your emails being flagged as spam.
4. Domain Privacy and Security
When you register a domain, your name, address, and phone number are often published in the public WHOIS database. This leads to spam calls and scams.
The Solution: We implement WHOIS Privacy Redaction by default. We also enable "Domain Locking" to prevent unauthorized transfer attempts (domain hijacking). We manage the renewals, so you never wake up to find your website has expired because an email went to an old inbox.
5. Troubleshooting: The "It Just Works" Promise
Tech breaks. An email stops syncing to your iPhone. A third-party software says "DNS Verification Failed."
Instead of you trying to Google "How to add TXT record," you simply email our support desk. "Hey, we need to verify this new marketing tool." Done. We paste the code, verify the connection, and confirm back to you. We act as your internal IT department.
Conclusion: Infrastructure Matters
You cannot build a skyscraper on a swamp. Ensure your domain and email foundation is rock solid.
Get an Infrastructure Audit. Let's ensure your emails are actually reaching your clients.