The London property market is a battlefield. With thousands of agencies competing for instructions—from established high-street names in Kensington to aggressive online-hybrid agents—standing out is a matter of survival. For too long, estate agents have treated their own websites as an afterthought, relying entirely on Rightmove and Zoopla to generate leads.
This is a strategic error. While the portals are necessary, they are also expensive and they put your brand side-by-side with your competitors. To truly scale, you need a digital asset that you own—one that captures vendor leads before they even reach the portals. At Custom Coded Websites, we build high-performance platforms for estate agents that turn traffic into valuations.
The SEO Trap: Why Templates Fail
Most estate agent websites are built on generic templates provided by CRM software (like Jupix, Alto, or Reapit). While convenient, these sites often use "Iframes" or JavaScript feeds to display your properties. To Google, these pages often look empty or duplicate.
We build custom Django websites that integrate directly with your CRM's API. This means every property you list becomes a unique, indexable page on your website. Instead of Google ignoring your content, it sees a rich, SEO-friendly page for "2-Bedroom Flat for Sale in Hackney." This technical distinction allows you to rank for specific street names and postcodes, driving organic traffic directly to you.
The Ultimate Lead Magnet: Instant Valuations
The Holy Grail for any estate agent is the Vendor Lead. Homeowners are curious about their property's value long before they are ready to sell. If you don't capture them during this research phase, you lose the instruction.
We build sophisticated Instant Valuation Tools directly into your site's core. Unlike clunky third-party widgets that look out of place, our custom tools offer a seamless user experience. We can use land registry data algorithms to give a price range estimate in exchange for the user's contact details. This fills your negotiators' diaries with warm leads who are actively thinking about selling.
High-Speed Visuals: Selling the Dream
Property is a visual product. Whether you are selling a studio in Shoreditch or a townhouse in Chelsea, the photography sells the viewing. However, high-resolution images are heavy. On a standard template site, a gallery of 20 HD photos can result in 10-second load times.
Our custom Python engineering solves this. We use advanced image compression and "lazy loading" technologies. This ensures your stunning property photos display instantly in crisp quality, even on mobile data. A fast site keeps users engaged and signals professionalism to potential vendors.
Hyper-Local Area Guides
To win instructions, you need to prove you are the local expert. A vendor in Fulham wants an agent who knows Fulham inside out.
We help you build Programmatic Area Guides. Instead of a single blog post, we create deep, data-rich landing pages for every neighbourhood you cover. These pages can automatically pull in data on local schools, transport links, and recent sold prices. This content establishes your authority and helps you rank for high-intent search terms like "Estate Agent Clapham Common."
Seamless CRM Integration
Your negotiators live in your CRM. Your website needs to talk to it perfectly. We specialize in custom API integrations with all major UK property software, including Reapit, Dezrez, Alto, and Street.co.uk.
This means when you add a property in your office, it appears on your website instantly. When a user books a viewing online, it populates your diary automatically. This reduces admin time and eliminates the risk of double-booking.
Mobile-First for Property Hunters
Over 80% of property searches begin on a mobile device. Property hunters scroll through listings while commuting or watching TV. If your site requires pinching and zooming, they will leave.
Our "Mobile-First" designs ensure that floorplans are readable, photos are swipeable, and the "Call Branch" button is always within thumb's reach. By removing friction, we increase the number of viewing requests you receive.
Secure Your Instructions
Your reputation is built on results. Your website should deliver them. Stop renting your digital presence from the portals and start building your own lead-generation machine.
Contact Custom Coded Websites today. Let's build a website that wins you more instructions.