For letting agents and property managers in London, the work doesn't stop when the tenancy agreement is signed. In fact, that is when the real work begins. From 2 AM boiler breakdowns in Balham to chasing rent arrears in Redbridge, property management is an admin-heavy beast.
Many agencies try to manage this chaos with spreadsheets, disjointed software, and a basic brochure website. This is a recipe for burnout. At Custom Coded Websites, we believe your website should be the central nervous system of your agency—a platform that automates the mundane, secures your data, and keeps both landlords and tenants happy.
Beyond the Shop Window: A Management Platform
Most letting agent websites focus entirely on "Search for a Home." While important, this ignores the operational side of the business. We build custom platforms using Python and Django that serve as comprehensive property management tools.
By shifting from a static site to a dynamic web application, you can offer features that win instructions. Landlords in 2025 want transparency. They don't want to call you to ask for a statement; they want to log in and see it.
Secure Tenant and Landlord Portals
The biggest differentiator for modern agencies is the Client Portal. Generic website builders cannot handle the complex security required for this.
We build secure, GDPR-compliant login areas where:
- Landlords can view monthly rental statements, download safety certificates (EICR, Gas Safe), and approve maintenance quotes instantly.
- Tenants can access their tenancy agreements, see their payment history, and report issues without picking up the phone.
This level of self-service drastically reduces the volume of emails and calls your property managers have to field, allowing them to focus on relationship building and portfolio growth.
Automated Maintenance Reporting
Maintenance is the number one cause of friction in lettings. A vague email saying "the heating is broken" leads to endless back-and-forth. We can build custom maintenance triage forms—or integrate with tools like Fixflo—directly into your site.
These smart forms guide the tenant to diagnose the issue (e.g., "Is the pilot light on?", "Is the pressure low?"). This often helps tenants resolve simple issues themselves or ensures that when you do dispatch a contractor, they have the exact details and photos needed to fix it on the first visit.
Compliance and Document Management
London’s rental market is heavily regulated. Missing a licence renewal or a safety certificate can lead to massive fines.
Our custom back-end systems can automatically track compliance dates. We can code logic that alerts your team (or the landlord via their portal) when a Gas Safety Certificate is 30 days from expiring. By automating compliance tracking, you reduce risk and demonstrate unmatched professionalism to your clients.
Seamless CRM and PropTech Integration
Your website needs to talk to your existing software. We specialize in API integrations with major lettings CRMs like Reapit, Alto, and SME Professional.
This ensures that property details, viewing slots, and applicant data flow seamlessly between your website and your office software. We can also integrate with referencing platforms (like Goodlord or Referencing4U) to streamline the onboarding process for new tenants.
SEO: Attracting Landlords, Not Just Tenants
Most agents rank well for "Flat to rent [Area]." Far fewer rank for "Property Management [Area]." Yet, the latter is where the money is.
We implement a B2B SEO strategy targeted at landlords. We create data-rich landing pages for specific boroughs, showcasing your management fees, yield statistics, and local expertise. By answering the questions landlords are asking (e.g., "HMO rules in Camden" or "Landlord licensing Newham"), we position you as the compliance expert they need to hire.
Security is Non-Negotiable
Lettings agencies hold sensitive data: passport scans, credit checks, and bank details. A WordPress site with outdated plugins is a security risk you cannot afford.
Our custom sites utilize Enterprise-Grade Security standards. We encrypt data, implement two-factor authentication for portals, and ensure your digital infrastructure is as secure as a bank's. This is a powerful selling point when pitching to high-net-worth landlords who value privacy.
Scale Your Portfolio, Not Your Headcount
Efficiency is the key to profitability in property management. Let your website handle the admin so you can handle the growth.
Contact Custom Coded Websites today. Let's build a platform that transforms your agency's efficiency.