In the high-growth wellness sector, the gap between a "click" and a "customer" is often where revenue is lost. Pulse Wellness London, a premium fitness and recovery brand with locations in Shoreditch, Canary Wharf, and Chelsea, was spending heavily on Facebook and Google Ads. However, their conversion data was fragmented. They were using four different third-party tools for landing pages, email marketing, and booking, which created a "broken" journey for potential members.
They turned to Custom Coded Websites to build a unified marketing funnel. They didn't just want a new website; they wanted a digital engine that could track a user from their first ad click to their tenth studio visit. Here is how we used Django to integrate their entire marketing stack into a high-performance conversion machine.
The Challenge: The Fragmented Funnel
Pulse Wellness was suffering from "Data Blindness." Because their tools didn't talk to each other, their marketing team couldn't tell which ads were actually driving long-term members. The primary issues included:
- Lead Leakage: Potential members were dropping out of the journey because they had to re-enter their details at three different stages.
- Inaccurate Attribution: Ad blockers and iOS privacy updates meant their Facebook Pixel was missing 40% of their conversions.
- Delayed Follow-ups: It took their sales team 24 hours to manually move leads from their website to their CRM, by which time the "warm" lead had often cooled off.
The CCW Solution: A Bespoke Django Integration Hub
Our co-founders, Charlie Shortman and Louie Long, designed a solution that treated the marketing funnel as a single, continuous piece of software. By utilizing Python and Django, we built a custom "hub" that centralized all their marketing data.
1. Server-Side Tracking & API Integration
Charlie Shortman engineered a Server-Side Tracking system. Instead of relying on fragile browser-based cookies, we sent conversion data directly from our Django server to Facebook and Google via their respective Conversion APIs (CAPI). This ensured 100% data accuracy, even for users with ad blockers. We also built custom integrations with their existing CRM, ensuring that every time a lead was captured in Chelsea, the local manager was notified instantly.
2. The "Seamless Journey" UX
Louie Long designed high-velocity landing pages built natively in the Django framework. These pages load in under 0.7 seconds, ensuring that users arriving from mobile ads don't bounce. We implemented a "Smart Form" that utilizes AJAX to submit data without page reloads, providing a smooth, app-like experience. Most importantly, we integrated the booking system directly into the funnel, allowing users to claim an "Introductory Offer" and book their first class in one sitting.
3. Automated Nurture Sequences
We leveraged Django’s Celery and Redis tasks to build an automated email and SMS "nurture" engine. If a user downloaded a price list but didn't book a class, the system automatically sent a personalized follow-up 4 hours later with a Shoreditch-specific testimonial. This level of behavioral automation is what turns a stagnant website into an active sales assistant.
The Results: 55% Increase in Lead-to-Member Conversion
The transition from a fragmented "tool-chain" to a custom-coded funnel delivered immediate ROI for Pulse Wellness:
- Conversion Rate: The rate of leads turning into paying members increased by 55%.
- Data Accuracy: Attributable revenue in their ad dashboards grew by 45%, allowing them to scale their high-performing campaigns with confidence.
- Speed to Lead: The time taken for a lead to reach an advisor dropped from 24 hours to less than 5 seconds.
- Ad ROI: Their "Return on Ad Spend" (ROAS) improved by 30% because they were no longer wasting money on "leaky" landing pages.
Why Custom Funnels Win in the 2026 Marketing Landscape
Pulse Wellness’s success highlights a shift in digital marketing. You can no longer rely on disjointed third-party apps to handle your customer journey. A custom Django funnel from Custom Coded Websites gives you total control over your data, your speed, and your profit margins.
Based in London, we specialize in building the technical bridges between your ads and your bank account. We don't just build websites; we build the marketing infrastructure that lets you dominate your niche.