For businesses operating across multiple hubs in the capital, a website must be more than a digital brochure—it must be a localized search engine. Urban Workspace, a premium flexible office provider with major sites in Shoreditch, Canary Wharf, and Westminster, was struggling to manage their digital growth. Their existing site was a single-page WordPress layout that failed to rank for localized searches and forced users into a confusing "one-size-fits-all" contact form.
They turned to Custom Coded Websites to build a bespoke digital infrastructure that could showcase each unique location while maintaining a unified brand authority. Here is how we used Python and Django to deliver a 115% increase in localized lead generation.
The Challenge: The "Generic Site" Bottleneck
Urban Workspace was facing a common problem for multi-site London businesses: they were invisible to hyper-local searches. Key challenges included:
- SEO Dilution: Because every location shared a single page, Google couldn't differentiate between their Shoreditch "Tech Hub" and their Westminster "Corporate Suite," causing them to lose out on specific local keywords.
- UX Friction: Potential members in Canary Wharf had to navigate through Shoreditch-specific imagery and pricing, leading to high bounce rates.
- Admin Chaos: Updating availability or pricing for one location required a developer’s help, making it impossible to run real-time "Flash Sales" or manage high-demand periods.
The CCW Solution: A Scalable Multi-Tenant Architecture
Our co-founders, Charlie Shortman and Louie Long, designed a ground-up solution using the Django framework. We treated each location as its own "mini-entity" within a centralized, high-performance ecosystem.
1. Dynamic Location-Based Routing
Charlie Shortman engineered a custom backend that utilizes Django’s URL routing to create unique, high-authority subdirectories (e.g., /locations/shoreditch/). Each page was built as a standalone SEO asset, featuring localized meta-tags, LocalBusiness Schema, and specific Google Maps integrations. This allowed each hub to rank independently for high-intent terms like "Coworking Space Shoreditch" and "Meeting Rooms Canary Wharf."
2. The "Smart" CMS for Site Managers
Louie Long designed a bespoke administrative dashboard. Instead of wrestling with a generic CMS, Urban Workspace’s local site managers can now log in and update their own specific location—changing photos, updating desk availability, or adding local event news—without affecting the rest of the site. This decentralization of content management allowed the business to react to the fast-paced London market in real-time.
3. Conversion-Optimized Location Funnels
We implemented Contextual Lead Capture. If a user is browsing the Westminster location, the inquiry form automatically directs the lead to the Westminster site manager’s CRM. We integrated Stripe for instant day-pass bookings, allowing users to pay and receive their access codes via SMS in under 60 seconds. This frictionless "Mobile-First" experience was built to cater to the on-the-go professional in the heart of London.
The Results: 115% Lead Growth Across All Hubs
The transition to a custom-coded multi-location platform delivered immediate and measurable ROI:
- Localized SEO Traffic: Organic search traffic to location-specific pages grew by 145% within the first 90 days.
- Total Lead Volume: Monthly enquiries across the group increased by 115%.
- Operational Speed: Content update times were reduced from 48 hours to less than 5 minutes for local managers.
- Site Performance: Despite the complex data models, the site maintains a 0.8-second load time, passing all Core Web Vitals for desktop and mobile users.
Why Multi-Location Brands Choose Django Over Templates
Urban Workspace’s success proves that a "one-size-fits-all" template is a ceiling for growth. A custom Django build from Custom Coded Websites provides the flexibility to grow your location count without sacrificing speed or SEO authority. As you open new sites in Camden or Shoreditch, the platform scales with you, ensuring every new hub is a lead-generating machine from day one.
Based in London, we specialize in the technical architecture required to dominate the capital’s diverse localized markets. We don't just build websites; we build scalable digital networks.