SEO & Google Ads Services
Technical SEO and targeted ad campaigns that put UK small businesses in front of the right people.
What you get
Getting found is half the job of a website. This is that half.
SEO that compounds
Technical fixes, fast pages and content that climbs the rankings and keeps climbing, month after month.
Ads that pay for themselves
Google and social campaigns aimed at people already looking for what you sell, with no budget burned on the wrong audience.
Plain-English reporting
A monthly report that says what we did, what it cost, and what it brought you. No vanity metrics.
Built and running
Not mock-ups - real businesses using this every day. Click through and try them.
Technical SEO, fixed in the code
Most small business sites don't have a content problem first. They have pages Google can't crawl, slow templates, duplicate URLs and missing structured data. Because we're developers, we fix those in the code instead of adding another plugin, and show you exactly what changed.
Crawling and indexing
We check which of your pages Google has actually indexed in Search Console, then fix what's holding the rest back: stray noindex tags, wrong canonicals, redirect chains and sitemaps full of dead URLs.
Speed and Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, measured on your real pages and fixed at the source: oversized images, render-blocking CSS and heavy third-party scripts.
Structured data
Schema markup that tells Google who you are, what you offer and where. The Joe's Fencing home page, for example, carries LocalBusiness markup naming the area it serves, plus FAQ markup.
Local SEO pages
A page for each service and each area you cover, written for the people searching there and linked properly, so you can rank for what you do in each town, not just for your business name.
Keywords and content
Keyword research to find what your customers actually type, then pages that answer those searches and link to each other, so Google knows which page should rank for what.
Tested on our own site
In September 2026 we ran this process on our own website: we compared 16 months of Search Console data with the sitemap, merged duplicate blog posts into the strongest page with 301 redirects and retired dozens of thin posts Google wasn't indexing.
Google Ads and paid social
Ads buy visibility today while SEO builds. We set up campaigns with conversion tracking wired into your website, so each enquiry, booking or sale can be traced back to the campaign that produced it.
Google and Microsoft Ads
Search campaigns built around the terms your customers use, with negative keywords so budget isn't spent on searches that will never convert. Display and Shopping campaigns where they make sense.
Facebook and Instagram
Meta campaigns aimed at the audiences most likely to buy, with ad creative tested side by side so budget moves to whatever is working.
Landing pages and tracking
Because we build websites, we fix what quietly wastes ad spend: slow landing pages, forms that don't record a conversion, and pages that don't match the ad that sent the visitor.
How it works
Tell us what you need
A short call about your business, your customers and where you want to be found. No obligation, no tech quiz.
Audit & fixed quote
We audit your site and your search results, then send a written plan: what we'll do, what it costs and when.
We do the work
Technical fixes made in your site's code, new pages written, and campaigns set up with tracking before any ad budget is spent.
Report & refine
A plain-English report every month on what we did and what it brought in, then more of what works.
Our work and further reading
See how we build sites that rank, or run the same kind of checks on your own site first.
Common questions
How long until SEO shows results?
The honest answer: months, not days. Technical fixes can show quickly, rankings build over months, and the gains stick. Anyone promising page one in a fortnight is selling something else.
Can you guarantee first-page rankings?
No, and be wary of anyone who does. Google decides rankings. What we can promise is a site Google can crawl, understand and load quickly, pages that answer what your customers search for, and honest reporting on what's moving.
What is technical SEO?
The work that makes a site easy for search engines to crawl, index and understand: speed, mobile performance, clean URLs, sitemaps, redirects, canonical tags and structured data. It's the foundation that content and links build on.
Do I need both SEO and ads?
Not always. Ads buy immediate visibility while SEO builds lasting visibility. Many clients start with one and add the other once the numbers make the case.
Which ad platforms do you manage?
Google Ads, Microsoft Advertising (Bing) and Meta, which covers Facebook and Instagram. We recommend where to spend based on where your customers are, and would rather run one channel well than four badly.
How much do SEO and ads cost?
Both are quoted at a fixed price after a short call. The quote depends on the size and state of your site, how many services and areas you want to rank for, and how many campaigns we run. Your ad budget is yours to set.
What's in the monthly report?
What we did, what changed (rankings, traffic, enquiries or sales) and what we recommend next, written in plain English you can skim in five minutes.
Ready to be found?
Tell us what your business needs - we'll tell you exactly what we'd build, what it would cost, and how long it would take.