Tutorials, best practices and news on Django, Python and modern web development.
Technical SEO decides whether Google can crawl and render your pages, on-page SEO decides what each page is about, and content SEO decides whether it deserves to rank. What each layer covers, how they fail each other, and the order we work in.
A landing page converts when it keeps the promise the ad made, asks for one action, loads fast on a phone and gives the visitor a reason to trust you. The checklist we build to, why Google Ads scores the page itself, and when a template is enough.
Website performance means two things: what visitors do (GA4, Search Console) and how the site behaves (Core Web Vitals, uptime, errors). The tools for each, a metrics cheat sheet with Google's published thresholds, and how to put it all on one dashboard.
Your website is where every ad, post and search result ends up, so it has a different job at each funnel stage. Which pages serve awareness, consideration, conversion and retention, how to track each step in GA4 and Google Ads, and how leads reach your CRM.
An SEO checklist you can actually tick off: the accounts to set up, the technical checks that stop Google indexing you, on-page items for every important page, local SEO, content, links, and a monthly routine. Written for UK small businesses, with no filler.
Hreflang tags tell Google which language and country each version of a page is for. How to write them, the three rules that make them work (self-reference, return links, x-default), the mistakes we find on audits, and a Django template tag that generates them.
A 301 redirect moves a page; a canonical tag keeps both pages live and names the one to index. When to use each, the mistakes that cause real damage, how Google decides when your signals disagree, and how we set both up in Django.
The technical SEO audit checklist we work through: 40 checks covering crawling, redirects, canonicals, sitemaps, JavaScript, speed and HTTPS, plus a Python crawler, a Search Console URL Inspection script and four Django problems we find again and again, with fixes.